Simor
An insurance firm's journey from PDF extraction to automated underwriting

An insurance firm's journey from PDF extraction to automated underwriting

Simor Consulting | 29 Sep, 2026 | 06 Mins read

A specialty insurance firm underwriting commercial property policies received submission packets as PDF documents. Each packet contained an ACORD application, loss runs from prior carriers, a statement of values, building diagrams, and supplemental questionnaires. A typical packet was forty to one hundred and twenty pages. The firm received approximately eight hundred new submissions per week.

Underwriters spent sixty percent of their time extracting data from these packets. They read the documents, identified the relevant fields (occupancy type, construction class, square footage, prior loss history, coverage limits) and entered the data into the underwriting system manually. The extraction was tedious, error-prone, and slow. A complex submission could take ninety minutes to extract. Simple submissions took thirty minutes. The firm employed fourteen underwriters, and eight of them were effectively data entry specialists for more than half their working hours.

The firm had tried optical character recognition twice. The first attempt used a general-purpose OCR tool that converted PDF pages to text. The text output was unstructured: a wall of words with no field identification. An underwriter could read the original PDF faster than parsing the OCR output. The second attempt used a template-based extraction tool that required defining field locations for each document type. The templates broke whenever a broker formatted a document differently, which happened with approximately forty percent of submissions because the firm worked with over two hundred brokers, each with their own document templates.

Both attempts failed because they treated extraction as a text conversion problem. The challenge was not converting PDF to text. The challenge was understanding what the text meant in the context of insurance underwriting.

The Extraction Problem, Reframed

We reframed the problem. The underwriter did not need the text from the document. The underwriter needed specific data points in a specific structure that the underwriting system could consume. The document was a container. The data points were the contents. Extraction meant pulling the contents out of the container and putting them into the right slots.

This reframing changed the technology approach. Instead of converting PDF to text and then searching the text, we built a pipeline that combined three techniques: layout analysis, named entity recognition, and schema mapping.

Layout analysis identified the structural regions of each document page: headers, tables, form fields, paragraphs, and footnotes. Commercial property documents follow loose conventions. Loss runs are tabular. ACORD applications have labelled fields. Statements of values are a mix of tables and free text. The layout analyser did not need to read the text. It needed to identify which regions of the page were tables, which were form fields, and which were paragraphs.

Named entity recognition operated within each identified region. In a table region, the NER system identified column headers and row values. In a form field region, it identified the label-value pairs. In a paragraph region, it identified insurance-specific entities: dollar amounts, dates, policy numbers, carrier names, occupancy types, construction classes. The NER system was trained on a corpus of eight thousand labelled pages that the firm’s senior underwriters had annotated over a twelve-week period.

Schema mapping connected the extracted entities to the underwriting system’s data model. The ACORD application might list the building address as “Location 1: 450 Main Street, Suite 200, Hartford, CT 06103.” The underwriting system expected separate fields: street, suite, city, state, zip. The schema mapper split compound values, normalised formats, and validated ranges. If a square footage value exceeded five million, the schema mapper flagged it for review because no single building in the firm’s portfolio was that large.

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The Confidence Score Problem

Extraction was never one hundred percent accurate. The NER system might misread “B” as “8” in a policy number. The schema mapper might split an address incorrectly if the broker used an unusual format. The layout analyser might misclassify a table as a paragraph if the PDF had been scanned at low resolution.

The firm needed to know when to trust the extraction and when to verify it. A fully automated pipeline that was ninety-five percent accurate would produce forty errors per week across eight hundred submissions. In insurance underwriting, an error in the occupancy type or the coverage limits could result in a mispriced policy, which could cost the firm hundreds of thousands of dollars in unexpected claims.

The solution was a confidence score for each extracted field. The confidence score combined three signals: the NER system’s own confidence for the entity recognition, the layout analyser’s confidence for the region classification, and a domain validation check against expected ranges and formats. A field with all three signals above their respective thresholds received a high confidence score. A field with any signal below threshold received a low confidence score and was flagged for human review.

The thresholds were set conservatively. The firm preferred to flag a field for review and be wrong (false positive) than to let an error through and be wrong (false negative). The review rate, the percentage of fields flagged for human verification, was set to approximately twenty-five percent. This meant that underwriters still reviewed one in four extracted fields, but they were reviewing targeted fields rather than extracting everything from scratch. The extraction-plus-review process took twelve minutes per submission on average, compared to the sixty-minute manual extraction that it replaced.

The Automation Boundary

The firm drew a clear automation boundary. Fields with high confidence scores were written directly into the underwriting system without human review. Fields with low confidence scores were presented to the underwriter with the original document region highlighted, the extracted value shown, and a reason for the flag. The underwriter confirmed the value, corrected it, or rejected the extraction entirely.

This boundary was adjusted over time. In the first month, the review threshold was set conservatively and the review rate was thirty-two percent. As the team gained confidence in the system and the error rate in auto-accepted fields remained below one percent, the threshold was loosened and the review rate dropped to eighteen percent by month six. The target was fifteen percent. Enough review to catch systematic errors without burdening the underwriter with trivial confirmations.

The boundary also defined what the system would not attempt. Supplemental questionnaires with free-text narrative responses, “describe the fire protection systems in detail”, were not extracted automatically. The NER system could identify that a fire protection description existed but could not reliably parse the unstructured narrative into structured fields. These sections were left for manual review. Trying to automate narrative extraction would have added complexity without proportional value because the narrative sections accounted for only ten percent of the data points that the underwriting system required.

The Outcome

After six months, the average extraction time per submission dropped from sixty minutes to twelve minutes. The fourteen underwriters reclaimed approximately three hundred and twenty hours per week collectively, equivalent to eight full-time positions. The firm did not reduce headcount. Instead, the underwriters redirected the reclaimed time towards risk assessment, broker relationship management, and complex submission analysis. The underwriting team’s submission-to-bind ratio improved from eighteen percent to twenty-four percent because underwriters could evaluate more submissions and spend more time on the ones that required judgment.

Extraction accuracy for auto-accepted fields was 98.3 percent. The error rate for the prior manual process was estimated at four to six percent based on a quarterly audit sample. The automated system was more accurate than the humans it replaced, which was an uncomfortable finding for the underwriting team but an expected one. Machines are better at consistent data entry than humans who are bored by data entry.

The most significant impact was on the firm’s capacity. Before automation, the underwriting team could process approximately eight hundred submissions per week. After automation, with the same headcount, the team could process twelve hundred submissions per week because the extraction bottleneck was removed. The firm used the additional capacity to expand into two new states without hiring additional underwriters.

When Document Automation Works

Document automation works when the output structure is known in advance. The underwriting system had a fixed data model. The extraction pipeline mapped documents to that data model. The mapping was the specification. If the output structure is unknown or varies with every document, automation is premature. You need to define the target before you can automate the mapping.

Do not start with extraction accuracy. Start with the downstream system’s data model. What fields does it need? What formats do they require? What validation rules apply? Define the target first, then work backward to the extraction requirements. If a field cannot be defined in the target system, do not extract it. If a field can be defined but is never accurate in the source documents, extract it and flag it for review.

The confidence threshold is a business decision, not a technical one. Set it based on the cost of a false positive (unnecessary human review) versus the cost of a false negative (an error that reaches the underwriting system). In insurance, false negatives are expensive. Set the threshold to minimise false negatives and accept the higher review rate. The review rate will decrease over time as the system improves, but the error tolerance should not increase just to reduce review volume.

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Every AI demo is impressive. Every AI production system is a maintenance burden. The distance between those two statements is where most AI initiatives quietly fail. The demo shows a model producing

How a logistics company predicted delivery failures before they happened
How a logistics company predicted delivery failures before they happened
08 Sep, 2026 | 06 Mins read

A regional logistics company running three thousand deliveries per day across a six-state territory had a late-delivery rate of fourteen percent. The cost of a late delivery was not just the apology.

Text-to-SQL tools in 2026: which ones actually work?
Text-to-SQL tools in 2026: which ones actually work?
10 Sep, 2026 | 05 Mins read

Text-to-SQL has been promised for a decade. Every year, a new tool claims to convert natural language to production-ready SQL. Every year, the demos look impressive and the production deployments disa

The LLM cost optimisation playbook: 12 techniques that actually save money
The LLM cost optimisation playbook: 12 techniques that actually save money
13 Sep, 2026 | 04 Mins read

LLM costs are easy to start and hard to control. A team ships a feature that calls GPT-4, the feature works, users like it, and the invoice climbs 15 percent month over month. The cost is not a proble

Lessons from manufacturing quality control for AI system reliability
Lessons from manufacturing quality control for AI system reliability
14 Sep, 2026 | 04 Mins read

Manufacturing figured out quality control decades ago. AI is still learning the lesson the hard way. When a car leaves the factory with a defect, the manufacturer does not shrug and say "models are p

When the CDO and CTO disagreed on AI strategy, and what happened
When the CDO and CTO disagreed on AI strategy, and what happened
15 Sep, 2026 | 06 Mins read

At a mid-market insurance company with eight thousand employees, the Chief Data Officer and the Chief Technology Officer had fundamentally different views on how AI should be adopted. The CDO believed

Building a customer 360 from 12 disconnected CRM systems
Building a customer 360 from 12 disconnected CRM systems
16 Sep, 2026 | 07 Mins read

A healthcare conglomerate grew through acquisition for fifteen years. Each acquisition brought its own CRM. Salesforce in three divisions. Microsoft Dynamics in two. HubSpot in one. A custom-built CRM

Document intelligence platforms: AWS Textract vs Azure AI Doc Intelligence vs Google DocAI
Document intelligence platforms: AWS Textract vs Azure AI Doc Intelligence vs Google DocAI
17 Sep, 2026 | 05 Mins read

Every enterprise processes documents. Invoices, contracts, forms, receipts, medical records, insurance claims. The volume is measured in millions of pages per month for large organisations. The questi

AI chip wars: NVIDIA, AMD, Intel, and custom silicon: who wins?
AI chip wars: NVIDIA, AMD, Intel, and custom silicon: who wins?
19 Sep, 2026 | 04 Mins read

NVIDIA still dominates AI inference and training hardware, but the dominance is no longer absolute in the way it was 18 months ago. AMD has shipped competitive alternatives at lower price points. Inte

The ML model that predicted churn but couldn't explain why
The ML model that predicted churn but couldn't explain why
22 Sep, 2026 | 06 Mins read

A subscription media company with 1.2 million subscribers built a machine learning model to predict churn. The model worked. It identified at-risk subscribers with seventy-nine percent precision and e

Low-code AI platforms: worth it for data teams?
Low-code AI platforms: worth it for data teams?
30 Sep, 2026 | 05 Mins read

Low-code AI platforms promise to put machine learning in the hands of people who cannot write Python. The pitch is compelling: connect your data, configure a pipeline with drag-and-drop components, de

What jazz improvisation teaches us about multi-agent coordination
What jazz improvisation teaches us about multi-agent coordination
05 Oct, 2026 | 04 Mins read

The typical approach to multi-agent AI systems is choreographed. A central orchestrator assigns tasks, sequences handoffs, and controls the flow. Agent A finishes, passes to Agent B, which passes to A

How we reduced cloud data spend 40% without cutting features
How we reduced cloud data spend 40% without cutting features
06 Oct, 2026 | 06 Mins read

A media analytics company running its entire data platform on AWS was spending $480,000 per month on cloud infrastructure. The bill had grown organically over three years as the platform expanded from

The carbon footprint of training frontier models: what the latest research shows
The carbon footprint of training frontier models: what the latest research shows
10 Oct, 2026 | 04 Mins read

The energy consumption numbers for training frontier AI models have crossed a threshold that makes them difficult to ignore. Training a single large language model now consumes between 50 and 100 giga

Zero-trust architecture for data pipelines: a practical guide
Zero-trust architecture for data pipelines: a practical guide
11 Oct, 2026 | 04 Mins read

Data pipelines are soft targets. They move sensitive data across network boundaries, authenticate with service accounts that have broad permissions, and log enough information to reconstruct entire da

LLM gateway comparison: LiteLLM, Portkey, Martian
LLM gateway comparison: LiteLLM, Portkey, Martian
29 Jun, 2026 | 07 Mins read

A production AI application calls multiple LLM providers. The primary model is GPT-4o for complex reasoning, but simple classification tasks use Claude Haiku for cost savings, and the fallback for rat

The Rise of GPU Databases for AI Workloads
The Rise of GPU Databases for AI Workloads
22 Jan, 2024 | 03 Mins read

Traditional relational database management systems were designed for an era of megabyte-scale datasets and batch reporting. AI workloads demand processing terabyte-scale datasets with complex analytic

Vector Databases: The Missing Piece in Your AI Infrastructure
Vector Databases: The Missing Piece in Your AI Infrastructure
12 Jan, 2024 | 02 Mins read

Vector databases index and query high-dimensional vector embeddings. Unlike traditional databases that excel at exact matches, vector databases enable similarity search: finding items conceptually clo

Case Study: End-to-End RAG Platform for Customer Support
Case Study: End-to-End RAG Platform for Customer Support
05 Dec, 2025 | 05 Mins read

A SaaS company with 200 support agents and 10,000+ knowledge base articles had an 18-hour average response time and 23% first-contact resolution. Their largest enterprise client threatened to cancel a

Designing the Enterprise Knowledge Layer: Beyond RAG
Designing the Enterprise Knowledge Layer: Beyond RAG
16 Jan, 2026 | 14 Mins read

Most teams implement retrieval-augmented generation and call it a knowledge layer. Give the model access to a vector database, stuff in some documents, and ship. This approach works for demos. It fall

AI Agent Orchestration Patterns: From Chaining to Multi-Agent Systems
AI Agent Orchestration Patterns: From Chaining to Multi-Agent Systems
27 Jan, 2026 | 13 Mins read

A software debugging agent receives a bug report. It needs to search code, understand the error, propose a fix, write tests, and summarise for the developer. None of these steps are independent. Each

Feature Stores for AI: The Missing MLOps Component Reaching Maturity
Feature Stores for AI: The Missing MLOps Component Reaching Maturity
12 Mar, 2026 | 11 Mins read

A recommendation system team built their tenth model. Each model required feature engineering. Each feature engineering project started by copying code from the previous project, then modifying it for

Tool Calling and Function Calling: Connecting AI to Enterprise Systems
Tool Calling and Function Calling: Connecting AI to Enterprise Systems
28 Mar, 2026 | 14 Mins read

A language model that only generates text is not enough for most enterprise problems. The real value emerges when an AI system can look up your customer record, check inventory levels across warehouse

Case Study: Multi-Agent System for Supply Chain Optimisation
Case Study: Multi-Agent System for Supply Chain Optimisation
13 Jun, 2026 | 12 Mins read

A mid-size automotive parts manufacturer with operations spanning 15 countries and relationships with over 200 suppliers faced a supply chain coordination problem that was consuming too much of their

Case Study: Building a Production AI Knowledge Layer for Financial Services
Case Study: Building a Production AI Knowledge Layer for Financial Services
01 Mar, 2026 | 10 Mins read

A regional bank's investment research team spent 60% of their time gathering information and 40% doing analysis. Analysts had to search through regulatory filings, internal research memos, market data

AI Infrastructure for Legacy Systems: Modernising 20-Year-Old ERPs with AI
AI Infrastructure for Legacy Systems: Modernising 20-Year-Old ERPs with AI
18 Feb, 2026 | 13 Mins read

A manufacturing company runs their operations on an ERP system installed in 2004. The vendor still supports it. The team knows how to maintain it. The integrations are stable. It works. The problem i

The AI Data Pipeline: Special Considerations for Unstructured and Structured Data
The AI Data Pipeline: Special Considerations for Unstructured and Structured Data
11 May, 2026 | 13 Mins read

Data pipelines for AI are not the same as data pipelines for traditional software systems. The outputs are different. The failure modes are different. The tolerance for data quality issues is differen

AI Observability: Monitoring Hallucinations, Latency, and Cost in Production
AI Observability: Monitoring Hallucinations, Latency, and Cost in Production
30 Apr, 2026 | 09 Mins read

Traditional software monitoring tracks CPU utilisation, memory consumption, request rates, and error counts. These metrics tell you whether your service is running and whether it is handling load. The

Semantic Caching for AI: Reducing Latency and Cost with Meaning-Based Retrieval
Semantic Caching for AI: Reducing Latency and Cost with Meaning-Based Retrieval
19 May, 2026 | 07 Mins read

Every repeated question your AI system answers is money spent and latency incurred that you did not need to. If a thousand users ask the same question in a week, running it through the language model

Evaluating LLM Providers for Enterprise: A Framework Beyond Benchmark
Evaluating LLM Providers for Enterprise: A Framework Beyond Benchmark
08 Apr, 2026 | 10 Mins read

Benchmark scores tell you how a model performs on problems that someone else chose. Your enterprise systems present different problems: your proprietary terminology, your specific data distributions,

RAG vs Fine-Tuning: Choosing the Right Approach for Your Use Case
RAG vs Fine-Tuning: Choosing the Right Approach for Your Use Case
10 Jul, 2026 | 09 Mins read

Your team has a real use case. Maybe it is a support assistant that answers from your knowledge base, a contracts reviewer that applies your house clause library, or an ops copilot that understands yo

Choosing a Vector Database for Production AI Applications
Choosing a Vector Database for Production AI Applications
10 Jul, 2026 | 12 Mins read

You have a retrieval-augmented generation proof of concept that works on a laptop. The embeddings are in a CSV file, the search is brute force, and the demo impresses the steering committee. Now someo