Simor

Simor

Less waste in. Better answers out.

Practical writing on AI cost, quality, and the control layers that keep multi-user systems honest in production.

The ML model that predicted churn but couldn't explain why
The ML model that predicted churn but couldn't explain why
22 Sep, 2026 | 06 Mins read

A subscription media company with 1.2 million subscribers built a machine learning model to predict churn. The model worked. It identified at-risk subscribers with seventy-nine percent precision and e

Why 'move fast and break things' doesn't work for AI
Why 'move fast and break things' doesn't work for AI
21 Sep, 2026 | 03 Mins read

"Move fast and break things" was a product development philosophy. It was never an engineering philosophy, and it was certainly never a data philosophy. But somewhere along the way, it became the defa

Building AI Dashboards: Visualising AI System Performance for Executives
Building AI Dashboards: Visualising AI System Performance for Executives
20 Sep, 2026 | 14 Mins read

An executive looking at an AI dashboard does not want to see loss curves. They want to know if the AI system is doing its job, whether it is trustworthy, and what happens when it is not. Translating A

AI chip wars: NVIDIA, AMD, Intel, and custom silicon: who wins?
AI chip wars: NVIDIA, AMD, Intel, and custom silicon: who wins?
19 Sep, 2026 | 04 Mins read

NVIDIA still dominates AI inference and training hardware, but the dominance is no longer absolute in the way it was 18 months ago. AMD has shipped competitive alternatives at lower price points. Inte

Corpus: The Library Card Catalogue
Corpus: The Library Card Catalogue
18 Sep, 2026 | 08 Mins read

You are in a library built before computers. The building holds 200,000 volumes. You need a book on medieval water mills. You do not wander the stacks hoping to stumble on it. You walk to the card cat

Document intelligence platforms: AWS Textract vs Azure AI Doc Intelligence vs Google DocAI
Document intelligence platforms: AWS Textract vs Azure AI Doc Intelligence vs Google DocAI
17 Sep, 2026 | 05 Mins read

Every enterprise processes documents. Invoices, contracts, forms, receipts, medical records, insurance claims. The volume is measured in millions of pages per month for large organisations. The questi

Building a customer 360 from 12 disconnected CRM systems
Building a customer 360 from 12 disconnected CRM systems
16 Sep, 2026 | 07 Mins read

A healthcare conglomerate grew through acquisition for fifteen years. Each acquisition brought its own CRM. Salesforce in three divisions. Microsoft Dynamics in two. HubSpot in one. A custom-built CRM

When the CDO and CTO disagreed on AI strategy, and what happened
When the CDO and CTO disagreed on AI strategy, and what happened
15 Sep, 2026 | 06 Mins read

At a mid-market insurance company with eight thousand employees, the Chief Data Officer and the Chief Technology Officer had fundamentally different views on how AI should be adopted. The CDO believed

Lessons from manufacturing quality control for AI system reliability
Lessons from manufacturing quality control for AI system reliability
14 Sep, 2026 | 04 Mins read

Manufacturing figured out quality control decades ago. AI is still learning the lesson the hard way. When a car leaves the factory with a defect, the manufacturer does not shrug and say "models are p